There is no ideal percentage that will help a webpage rank better. The name (given by the SEO industry, not Google) of a significant Google local search update launched July 24, 2014. The goal of Pigeon was to improve the accuracy and relevance of local searches by leveraging more traditional Google ranking signals and improving […]

In the ever-evolving world of digital marketing, auditing your SEO performance is not just beneficial; it’s essential. Understanding how your website ranks and performs can unlock the secrets to increasing traffic, enhancing user engagement, and ultimately driving conversions. This guide takes you through the intricacies of auditing your SEO, ensuring you are not only found […]

An SEO audit refers to the process of analyzing and identifying the factors affecting your site’s ability to rank on search engine results pages (SERPs). Monthly SEO audits help to pinpoint problems with your website that could be impacting performance, staying current, and adapting to changes. Add your relevant H2s, H3s, and further headings using […]

This could be to a specific blog post, a service page, or your homepage. The more natural the link placement, the better the user experience (and the more likely the host site will allow it). Event-related user-generated content (UGC) can be a treasure trove of organic backlinks and social shares. Encourage attendees to post about […]