Authority Labs is another handy SEO tool with a super-easy user-friendly interface. You can easily set up multiple sites with Authority Labs and optimize your SEO campaigns. It also helps you acquire location-specific rank tracking to laser-target your audience. I use Ahrefs every day to check on new backlinks, my keyword search positions, and check out competitor insights. As the most well-known SEO expert in the industry, Rand Fishkin is the founder of Moz and Sparktoro. Known for his infamous ‘Whiteboard Friday’ videos, Rand shot to fame by being outspoken about SEO and the many different content you can use to rank better in search engines.
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- SEO PowerSuite works best for users who value data privacy, offline access, and unlimited usage.
- We know that choosing the right SEO software for an agency can be overwhelming.
- It’s honestly nothing special, but I still add it here because I think the user interface is good.
- This Search Engine Optimisation tool helps you convert dynamic URLs into static looking HTML URLs.
- And since it’s a relatively newer plugin, some users prefer longer-established tools.
Metrics Ubersuggest includes in its reports are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO and paid PPC, this tool can help you determine if a keyword is worth targeting and how competitive it is. DashThis offers a specialized solution for agencies tired of juggling multiple platforms to create client reports. Surfer SEO excels in content optimization but comes with premium pricing.
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Unlike some Surfer SEO alternatives that emphasize content creation, Copywritely concentrates on content quality assessment and improvement. It scans your existing content for issues like duplicate content, poor readability, keyword stuffing, and grammar problems—and then provides specific recommendations to fix them. The platform allows you to analyze up to 10,000 words, giving you plenty of room for comprehensive content evaluation. Backlinks are an influential ranking factor for search engines. But you don’t just need more of them, you BHS Links need more high-quality backlinks. SEO PowerSuite’s Free Backlink Checker helps you keep track of the backlinks on your site.
You can get more searches with a paid plan, which starts at $11 per month and is free for the first seven days. With Google Keyword Planner, you can find new keywords to target, research estimated search volumes, and discover related keywords and phrases. You can also unlock long-tail keywords to find phrases that are hyper-focused for your business and its goals. SEO tools work by crawling websites, collecting data, and presenting insights through dashboards, reports, or editors.
Enter a URL and scroll to see estimated traffic and engagement stats, site traffic demographics, traffic sources, and more. The tool is free, but you do have to give up your email address to access it. These SEO tools are either completely free or have a robust free tier with plenty of functionality. Full-funnel marketing on LinkedIn involves broad top-of-the-funnel content, niche content for the middle, and bottom-funnel deal closers…. Local SEO comes with its own set of rules and best practices, so it’s no surprise that it deserves a more specialized tool. But if you prioritize speed and being able to work with just one tool for many key SEO tasks, Semrush’s My Reports is the better option.
Keywords Everywhere takes a different approach to pricing with its credit-based system. Instead of monthly fees, you purchase credits that last a full year, making it perfect for occasional research needs. There are so many great options out there for businesses looking for free SEO tools. Try out all of Google’s options, check out what Ahrefs and SEMRush have available at no cost, then utilize some fully free tools like Ubersuggest, SERPSim, and more. Help a B2B Writer is another great place to gather your own quotes or share your own input.
Yoast SEO helps you improve your WordPress site’s on-page and technical SEO. While there is a paid option, the free plugin is perfect for a lot of beginner SEO needs. If I were in charge of Airbnb’s SEO, I could upload a file with a large list of keywords. For instance, I might include 50,000 words tied to various locations in the US. Let’s say GSC data shows some of my key pages have low click-through rates (CTRs).