The biggest increases in traffic were at USA Today (34%), CNN (33%), Newsweek (21%), Fox News (20%) and The New York Times (15%). It nonetheless remained the most-visited news site in the US, a position it has held since Similarweb updated its data model in June and pushed the site ahead of The New York Times. It was followed by The Independent (down 12.4% month-on-month) and Business Insider (64.3 million, down 11.8%).
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- Most of the top ten sites saw steep year-on-year drops with CNN down 27.9% year on year to 311.7 million visits , Fox News down 23.9% year on year and the New York Post down 27%.
- The publication, likely spurred by the city’s historic wildfires, grew its web visits nearly 120% to 42.3 million in January, but in February these returned to 20.8 million – a 51% month-on month fall.
- Visits to People.com were up 27% year-on-year to reach 145.7 million, according to data from digital intelligence platform Similarweb.
On the other end of the scale the fastest year-on-year traffic losses were seen by the Los Angeles Times (25.8 million, down 30% on October 2023), the Daily Mail (104.1 million, down 22.8%) and Fox News. The fastest-growing top-ten site month-on-month was USA Today, followed by aggregator Google News (122.4 million, up 8.6%) and People. At the start of October the site deployed a new paywall, which does not appear to have immediately hurt its web visits. CNN (425 million) remains the most-visited news site in the US despite an 11.8% year-on-year decrease in traffic — the only fall among the top ten besides Fox News (258.1 million), which lost 22.5% of its October 2023 traffic. Thirty websites in the top 50 also saw their visits grow year-on-year in October, as well as eight of the top ten.
Mail Online (136.1 million) gains a place, rising to ninth, and Newsweek (133.3 million) leaps from 16th to tenth place. The figures for July are the first Press Gazette has published since Similarweb updated its data model. The site received 374% more visits in August 2024 than in August 2023, reaching 29.6 million. It was followed by UK news site The Independent (up six places with 37.6 million) and the Los Angeles Times (up five places with 28.5 million).
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Each of the ten biggest news websites in the US saw traffic decline year on year in October, according to the latest Similarweb data. The US Sun followed on both growth metrics, up 52% year on year and 59% month on month to 34.9 million visits. In contrast to the annual figures, however, all of the ten biggest sites saw month-on-month growth of at least 3% in January. It was followed by People (161.4 million visits, up 16% year-on-year) and both were the only large sites to see year-on-year growth for the second month in a row. The Independent also featured among the fastest-growing websites year-on-year coming in fifth place having seen visits up 40% compared to last January.
Visits to edition.cnn.com however make up a very small share of all visits to the CNN domain in the US. The Atlantic recorded 30.4 million visits in March according to Similarweb, meaning it was also up 30% compared to March 2024. The Sun was the fastest falling title in Press Gazette’s top-50 ranking, dropping 61.5% year on year to 22.1 million visits. Men’s Journal rose 338% year on year to 23.5 million visits and sports news website Athlon Sports grew 144/7% to 40.7 million visits. Most of the top ten sites saw steep year-on-year drops with CNN down 27.9% year on year to 311.7 million visits , Fox News down 23.9% year on year and the New York Post down 27%.
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The biggest year-on-year drop among the top ten was seen at Gannett’s USA Today, which shed 17% of its March 2024 traffic to attract 134.7 million visits last month. Three in five of the top 50 news websites in the US recorded year-on-year growth, with the biggest percentage increase seen https://ragezone.com/2023/10/11/cyberpunk-2077-a-techno-dystopian-epic-unleashed/ at sports news site Athlon Sports. Rival title The Mirror, which is yet to feature in the top 50 US news websites, grew 631% year on year to 15.1 million visits in April 2025 according to Similarweb data. Substack rose to 19th position with growth of 42.5% year on year to 67.7 million visits in the US for its network of newsletter-driven websites. Only 15 out of the top 50 news websites in the US grew traffic year on year in May, according to the latest data from Similarweb. More than half (29) of the 50 biggest news websites in the US saw a month-on-month decline.
Last month The Independent also featured among the ten fastest-growing sites in the top 50, as it seeks to grow its US foothold. The New York Times remained the biggest newsbrand in the US by number of visits, followed by CNN, MSN, Fox News and Yahoo Finance (150.1 million visits) which knocked People out of fifth position. Long-running magazine The Atlantic also saw a strong March with 30 million visits, an increase of 26% month-on-month. Along with USA Today (143.4 million visits, up 13% year-on-year) and New York Times (498.6 million, up 10%), it was one of three of the top ten websites by number of visits in March to see double-digit growth.