These are the pages you’ll want to link from (the top pages on your site related to that keyword, according to Google). We’re using Semrush for this step (the Backlink Analytics tool in particular). If there are issues with your JavaScript, Google (and potentially your users) won’t be able to see your pages properly. Rendering is one of the stages of the overall process Google uses to analyze your page content. To determine whether it should be indexed and, if so, where it should rank.
Technical SEO Certification
Making it easier for search engines to find the pages on your site is very important to your SEO. A large part of that is internal linking, meaning when you’re creating new content, you should be linking to other pages on your site within that new piece of content. Internal links make it so much easier for a search engine crawler (and people!) to find pages on your site, giving you an SEO boost. If you’re writing a blog post about financial services, and you have a page on your website listing your services, you should definitely be linking to that page. You’re helping your SEO and driving traffic to another page on your site.
Anyone using a phone to look for stuff on the internet isn’t going to wait around for a slow-loading site. That means the faster your site is, the more likely Google is to reward you with strong organic rankings. Still—whenever possible, you should make sure all your pages are as optimized as possible for keywords that will help them show up in organic search.
Technical SEO Audits
9/10 SEO audits miss out comprehensive information that really will identify what’s required to rank in Google. Our audits get to the bottom of every identifiable ranking factor. Check on-page SEO factors such as meta-analysis, user experience, keyword data, page load speed, and much more. Contrary to popular opinion, broken links don’t result in site penalties. As content cycles in and out, and your site’s structure changes over time, 404s occur naturally.
The tool integrates with Google Analytics and Google Search Console, allowing you to fetch performance data for each analyzed URL. Duplicate content can work against you BHS Links in a few different ways, especially if you have two different versions of your entire site competing to be indexed. Our SEO audit will alert you if you have any duplicate content issues, which can usually be resolved with a simple canonical tag.
The right crawler will be fully customizable and allow you to set the crawl depth, speed, and frequency. The goal of auditing your site’s user experience (UX) is to identify friction points and optimize them so users can effortlessly find what they’re looking for. Strong backlinks from reputable sites can boost your rankings, while poor quality links (or a lack of links) might hold you back.
Speaking of content…your pages aren’t going to get any respect in the SERP (Search Engine Results Page) if they’re thin. Panda, a 2011 Google algorithm update that cracked down on sites with thin content, made sure of that. In broad terms, information gain refers to the additional value you add to the overall search results with your content.
Optimizing content for Large Language Models (LLMs) has become more and more important. Making content easy to understand for LLMs increases visibility. If you’re facing any of these issues and haven’t performed an SEO audit in the last six months, it’s a good time to run one. If there are any alerts (like status code errors, stale content, ecommerce issues), you’ll see them here. So you can fix them before these issues impact your website traffic and revenue.
- Broken links are URLs that point to a website that no longer exist or return an error.
- Since SE Ranking is a white-label SEO tool, you can build custom SEO reports with branding and personalization options.
- A thorough SEO audit helps identify and fix technical problems and informs long-term SEO strategy.
- External links pointing to a domain pass authority to that domain, and the more authority a domain has, the easier it will be able to rank for specific keywords.
- Previous B Corp award-winning agency owner (acquired by SideShow Group) with 20 years of experience in SEO and ecommerce advisory roles, covering both strategy and technical execution.
- A systematic approach to identifying, prioritizing, and addressing these issues will maximize your SEO return on investment.
Ensure text length, code-to-text ratio, and word relevance are balanced to maintain clear, relevant content and avoid keyword stuffing. Make the SEO site checkup to identify all existing issues, and receive detailed, step-by-step solutions for each one. Errors are categorized as Critical or Warnings to prioritize the most significant issues.
Google often shows meta descriptions in the search results, so you should try to write an enticing one for every important page. Missing H1 tags, on the other hand, usually point to bigger issues like an improperly coded theme. If these pages have backlinks, they are effectively wasted because they point to nothing. Mobile-friendliness has been a Google ranking factor since 2019, so it makes sense to check if your website is mobile-friendly.