The next step is to use a site audit tool like Semrush Site Audit, Ahrefs Website Audit, Screaming Frog, or others to identify potential issues with your SEO. The next step before doing a deeper analysis is to check your organic traffic. Login to Google Search Console and view the “Search Results” report.
For example, it’s suggesting that we rewrite our list of the best keyword tools because it used to rank in the top three for its target keyword but now doesn’t even rank in the top 100. Just plug in your domain, go to the Best by links report, and add a “404 not found” filter. Core Web Vitals are metrics that Google uses to measure user experience. They measure a page’s load time, interactivity, and the stability of the content as it loads.
Content Hub
Strong backlinks from reputable sites can boost your rankings, while poor quality links (or a lack of links) might hold you back. Use Semrush’s Site Audit tool to identify crawled pages and the issues that might be blocking search engines from accessing them effectively. With a technical site audit, you can check how easily search engines can access, crawl, and index your pages. Its most recent iteration, 3.0 in October of this year, pushed those changes even further.
Definitions vary and there’s a lot of scope for overlap in several areas. Some people might refer to a ‘website SEO audit’ as a technical audit, yet others would argue that only a small portion of the elements covered would qualify as ‘technical. Needless to say it’s a contentious subject, but what’s important is that when carrying out your own audits, the scope is well documented and understood by all stakeholders. Bing Webmaster Tools is a suite of SEO tools that looks at your performance data and analyzes them so you can optimize your pages on Bing search results.
- This information empowers you to make strategic decisions, focusing your efforts on the areas that will have the greatest impact on your bottom line.
- If your site is slow or unresponsive, visitors will bounce—and Google will notice.
- Your site’s backlink health and overall online presence are integral to your SEO success.
- While there is a paid option, the free plugin is perfect for a lot of beginner SEO needs.
Understand your competitors and monitor your SEO progress with custom reports. Think of internal links as creating pathways within your website. These pathways guide users to related content and help search engines understand your site’s structure and hierarchy. A well-planned internal linking strategy strengthens the overall authority of your website. The Seobility SEO checker is a tool that scans any web page for technical errors and SEO issues that can have a negative impact on search engine rankings. Use it to get a comprehensive list of errors found on your web page and find out where you still have to improve your website.
SEO Content Audits
A technical SEO audit takes a deeper dive into the mechanics behind your site. You can audit many, MANY other technical SEO elements other than the ones I’ll talk about, but focusing on these things can help you get started. There is a lot to consider when auditing your technical SEO, and it can get pretty complicated.
Crawling & indexing
These aren’t publicly visible on your site itself (for the most part), but instead are written into your site’s code to feed information to search bots. When users see your web page in search results, the title will appear in blue at the top and the description will be in black text underneath. Additionally, Google uses this information to interpret the pages of your site, and if it likes what it sees, it will SEO Anomaly increase your authority and categorize you as it deems appropriate. From tools that can assist with SEO audits, to link building and content marketing, Semrush has a comprehensive suite of SEO tools suite that can help you accomplish a ton while saving you a lot of time.
Automating your SEO audit process with the Search Atlas Otto SEO Tool helps streamline website optimization by handling technical, on-page, and off-page SEO tasks with minimal manual intervention. Begin by adding the Otto pixel to your website’s header, which is a small code snippet that grants Otto SEO access to analyze your site’s structure and content. The Search Atlas Site Explorer Tool’s topical dominance tab helps you compare your website’s topical authority against competitors for specific subject areas. Simply enter your site and a competitor’s, and the Search Atlas Site Explorer Tool’s topical dominance tab analyzes and scores how well each site covers various topics, highlighting strengths and gaps. Additionally, the Search Atlas Site Explorer Tool’s topical dominance tab pinpoints content areas where your site is underperforming, allowing you to refine your strategy. Auditing structured data makes sure that the markup is correctly implemented, error-free, and aligned with Google’s guidelines.
It’s vital to trial these tools when possible, to gauge their fit with your agency’s workflow and client expectations. In growing your agency, these tools can even be used to assess your own domain, so it’s worthwhile to consider how the platform might best benefit your agency’s growth strategy. SEO Site Checkup positions itself as a versatile tool for website analysis and SEO optimization. Bypass robots.txt, follow blocked links, and include noindex pages. Collaborate with your team by sharing key SEO findings and exporting reports. Keep everyone aligned on strategies and ensure seamless client reporting.